How To MAXIMIZE Your Sales
Conversions With MovingCompaniesofAmerica.com
Remember, You Are The ONLY COMPANY Getting Our Leads In Your Area
The Key Is To Respond ASAP
As a leading search engine and online marketing
company, we believe "success leaves clues"
Because we generate leads across so many different industries...we
have the advantage of talking with our business partners and getting
insightful tips on what they do to maximize the referrals we send
them.
While we both know we are not your sales staff...and actual conversions
from leads we send you are ultimately up to you and your staff,
we can both agree that an EXCLUSIVE LEAD is MUCH BETTER than a lead
that is sent to you and several of your competitor's...RIGHT?
Following the recommendations we have acquired from many
of our other successful partners could be the difference between
making a GOOD Return On Investment...and making GREAT Return On Investment.
Understanding The Customer's "Online" Mindset
While many of our partner's understand "traditional advertising
methods" very well, the Internet is quickly becoming the modern
"GO TO" resource for people looking for products and services.
The search engines have made locating services so much faster and
easier than even looking in a yellow pages book.
Did You Know?
-
Consumer use of print directories
(like the Yellow Pages), continues to drop by 20% each
year?
-
Over 70% of adult consumers
used the Internet as their "primary" choice when researching
products
or services...such as moving service companies?
-
Done right, online advertising can significantly
reduce per job customer aquisition costs?
Source: The
Kelsey Group Report, 2005
Most of the leads we generate are created
by consumers who find us by doing a keyword phrase search in their
favorite search engine. We have thousands of keyword combinations
that make us just "ONE CLICK" from getting the consumer into
our web site.
Here's Where Most Online Sites Fail....
Converting site traffic is the key....think of a retail store...if
someone walked into the store and was not greeted by a store employee,
offered assistance, or guided to the sale items...as business owners,
we would say our employee is not doing their job. Web sites are
the same way...but obviously, there are no LIVE employees on the
web page so the images, navigation and content have to be VERY COMPELLING
AND INTUITIVE SO THE USER IS ENGAGED TO COMPLETE THE PRIMARY CALL
TO ACTION which in our case, is to request help by filling in our
online form and generate a lead.
Here's where the fine line is...while getting as much information
as possible would seem most beneficial to you the moving company
operator...forcing the consumer (who in most cases, is already under
some kind of anxiety because they are moving) to
complete lenthty online forms detailing all their troubles is counter-productive
and encourages form abandonment. Think of how you handle a service
phone call...do you require the caller to push buttons answering
a series of many questions before their call is routed to a live
person? Probably not
We Get You And Them Together...But You Need To Move Fast!
Once a consumer completes our online form and hits the Submit button...THEY
INSTANTLY SEE YOUR CONTACT INFORMATION. In fact, we even give them
an incentive to call you because we display several discount offers
to encourage them to pick up the phone. Regardless, our system immediately
emails you the results of the form they just completed which includes
the following:
Contact Name
Email Address
Phone Number
City Service Is Needed In
Type of Service Needed (e.g Emergency Repair or New Installs etc.)
Any Detailed Comments Customers Provide
Monitoring your email for the leads we send
you and responding to them ASAP is crucial to your success. After
all, getting a prospect on the phone to further explain their needs
is the important next step with any advertising strategy, right?
Only then will you be able to hear their sense of urgency and determine
the appropriate response for that lead.
If You Wait Too Long...You Will Lose
Money!
This is nothing new. How many times have you sent a service truck
out only to find another company already at the location. While
this is not courteous, some consumers want action NOW...and if they
do not feel you share the same sense of urgency...they will continue
to seek help until their find someone who does. Because you are
the only company getting our leads for your area...YOU MUST ACT
FAST FOR SEVERAL REASONS:
1) They say no opportunity is lost...someone else just picks
it up - if you wait, they will seek elsewhere.
2) Our good name is at stake...if you do not respond, they email
or call us to complain
3) We want you succeed - we want you to think of us as your "secret
marketing weapon"
Handling Our Leads Correctly
When leads are sent to you, each will contain all the information
that the consumer enters in. While most every lead is accurate and
valid, you might occassionally get a bogus lead submitted from some
teenager with a bit too much idle time on their hands. We monitor
all leads and do not count bogus ones...so you should too.
The first step is making a phone call ASAP if you can. Obviously,
the time of day has much to do with when you will make the call,
but it is recommended you call them ASAP. If you get a voice recording,
the best message to leave is one that encourages them to call you
back...right? If you leave too much information, they have no reason
to call you back because you will have satisfied their curiosity.
So, let them know you're calling about the online form they filled
out and you want to help them ASAP, but you have a few questions
for them and need them to call back ASAP.
This is the perfect time to mention you have several discount specials
to offer them and you will explain those in detail when they call
back. You might even mention that a service repair truck may already
still be in their area so if they can get back to you soon, you
will be able to assist them quickly. YOU MUST PLAY TO THEIR URGENCY!
If you do get them on the phone, do your thing! We do however
recommend following up with them by sending an email to either confirm
your appointment...or to encourage them to call you ASAP to redeem
a special repair offer which you will tell them about in detail
when their call you.
How To Reply Correctly To Our Leads By Email
Do NOT simply hit your reply button on the email we send you. If
you do, we will be getting your replies and the consumer will not.
This could cost you dearly...so please remember these simple steps:
1) COPY and PASTE the customer's email address from the lead we
send you into a NEW MESSAGE
2) COPY and PASTE the contents of the lead we sent you into this
new message so any back and forth emails you might have with the
customer allows you to always have their information contained in
each message.
3) We recommend saving a couple of email drafts to quickly use when
following up. This saves you time from typing each message over
and over.
We want you to be very successful and will assist you in any way
we can. Please do not hesitate to comment or suggest ideas, or better
yet, provide us with some of your success stories so we can add
them to our site and give you a link to your site etc.
Best of luck and thanks again for participating in the MovingCompaniesofAmerica.com
program.
If you know other moving company operators
in other areas, please tell them about us!
Toll-Free: 866-726-5669
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